The week after the Superbowl seems to always include a lot of discussion about commercials, branding, marketing strategy. The media likes the topic – after all, it’s part of the engine that makes them go and keeps them in funded. From our perspective, this last Super Sunday featured some of the least memorable, least creative, and blah efforts in years.
Why? Are the big marketing agencies afraid of the bad press? Are the big brands more cautious, the smaller outfits less brave? Is this part of the netflix and dvr-fueled zeitgeist that has the ad-men and women off their game?
Three commercials we liked for various reasons: First, the Liam Neeson vengeance commercial for the Clash of Clans phone/tablet game. That one drew a chuckle. And, yes, a phone and tablet game at the Superbowl. Next, the Kim Kardashian spot because we always like a bit of self-depreciating humor (someone probably needs to explain that further to Kim). And finally, the Katie Couric and Bryant Gumbell commercial for the BMW electric: “What is Internet?”
After that – not much. And while we’re on the topic of media/marketing analysis and things we didn’t like or did’t take for us: the new Avengers: Age of Ultron trailer. Didn’t like it in the theater, don’t like it now. It’s all dark and broody, with the heroes going after each other and looking depressed. Hopefully this isn’t the tone of the movie as a whole, because that’s not what’s been working for Marvel in the theaters.